Charleston headquartered Zubie, a connected car service focused on making driving safer, easier and less expensive for consumers and businesses, announced this week that Best Buy will start carrying the Zubie Key—beginning in early November. Just in time for the holiday season, Best Buy customers can turn their cars into “connected cars” and transform the driving experience for themselves and family.
The Zubie Key plugs into the OBD-II diagnostic port built into vehicles made in 1996 or later. It relies on its AlwaysSmart™ technology and allows a smartphone app to monitor driving behavior, vehicle location, engine health and more. Driver demand for monitoring car safety and diagnostics is quite high, making this new retail offering perfectly timed. According to a 2013 forecast from GSMA, a global association of wireless carriers, every car will have some sort of connection by 2025, with the market for technology to connect cars expected to reach $54 billion by 2017.
Zubie traces its origins back to 2012 when Best Buy product executives sought to create a comprehensive connected car device. Their goal was to to develop a solution that offered the auto industry and consumers a tool to make driving and maintaining vehicle health easier, safer, and less expensive. Since March 2014, the core Zubie solution has also been integrated into Best Buy’s service fleet, including its Geek Squad technical support vehicles.
“Our longstanding relationship with Best Buy has been very important to Zubie. Before Zubie became an independent company, we started as an idea in Best Buy’s New Products group. We later became the connected car solution that Best Buy’s Geek Squad uses to help manage their fleet of vehicles,” said Tim Kelly, CEO of Zubie. “Now, we are excited to be a featured product in Best Buy’s Automotive Section. We look forward to continuing our work with Best Buy as we innovate together in the connected car category.”