Nonprofit Technology Leader Blackbaud Releases CRM Version 4.0

blackbaud-crmCharleston-based software firm, Blackbaud, a leading global provider of software and services for the nonprofit, charitable giving and education communities, has announced the availability of Blackbaud CRM™ 4.0. The new release offers customers rich developments in the areas of usability, quality, performance and innovation.

Blackbaud CRM is a comprehensive, customizable fundraising and constituent relationship management (CRM) solution designed for enterprise-level nonprofits seeking a powerful, yet adaptable solution for fundraising, marketing and program management across the engagement lifecycle. The solution brings industry-leading fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform, enabling an integrated view of the constituent experience across each organization.

Key areas of enhancements in Blackbaud CRM 4.0 include:

Usability – Improved user experience and productivity by providing a more powerful constituent view, streamlined tasks and functionality that reduces manual effort
Quality – Easier upgrades as a result of significant enhancements in frameworks, engineering quality programs and stability
Performance – Improved performance through the separation of reporting and transaction activity, and exploiting new capabilities of Microsoft SQL Server®
Innovation – New built-in functionality, including reporting tools and List Builder, and an integrated API for secure online payments and more

“At Blackbaud, we’re committed to delivering innovations that provide enterprise customers the most advanced, high-quality CRM solution in the industry,” said Joe Moye, president of Blackbaud’s Enterprise Business Unit. “We’re excited to launch Blackbaud CRM 4.0 in the market because it reflects our most significant release yet. It was strategically designed with our customers in mind, delivering key enhancements in function, performance and integration.”

Blackbaud CRM has gained significant market momentum in the last year in which a recent Forrester study affirmed the solution’s noteworthy total economic impact for hospitals and healthcare systems. American Diabetes Foundation, Boston University, Florida State University, The Nature Conservancy, World Vision and World Wildlife Fund are among many leading, enterprise nonprofits who have selected Blackbaud CRM as their fundraising and constituent relationship management solution.

“With constituent engagement improving year after year, the Foundation is relying on Blackbaud to help foster that growth,” said Jeanne Pecha, vice president of Advancement Services at Florida State University Foundation. “More specifically, Blackbaud CRM 4.0 provides FSU the tools necessary to help us boost fundraising, build stronger relationships with our communities, and increase the number of engagement opportunities for alumni.”

Related News