Snapcastr Featured on MSNBC Your Business

Charleston startup, Snapcastr, which helps bring live social media displays to events with interactive social walls, was recently featured on MSNBC’s Your Business. Brian Tice, CEO and Co-Founder of Snapcastr, successfully pitched his startup idea during the “Elevator Pitch” segment, which gives aspiring entrepreneurs with a new product 60 seconds to sell their concept to a panel on why they should fund the product. Tice scored a 9 from the two guest panelists: Jennifer Shaheen, President of marketing firm the Technology Therapy Group, and Larry Chang, Managing Partner at Volition Capital. Check out the video:

The opportunity for Snapcastr came through John Osborne, Co-Founder of the Harbor Accelerator program, who recommended Snapcastr as a local startup who should appear on the show. The Snapcastr team of Brian Tice and Co-Founder Sean Stewart graduated from the Accelerator’s first Cohort of startups in April 2014. “This is once again a way that the Harbor Accelerator has really helped us out beyond having great mentors and giving us guidance during the accelerator program. They continue to take care of us afterwards,” said Tice.

Participants on the show must meet specific criteria in order to be selected. They must have a prototype of their product or have the service up and running. The elevator pitch is not for someone who has nothing more than “an idea.” It provides entrepreneurs with feedback from experts and exposure for their product. Investors have contacted guests after seeing them make their pitches.

Snapcastr was contacted by MSNBC on New Year’s Eve to appear on the show and a week later they flew to New York for the airing at 30 Rockefeller Center. They were given one shot and 60 seconds to cover their material and get graded by the panel afterwards. They were only provided tips from the studio to prepare based on what has been successful for past contestants. “We took it, put our spin on it, and when they wrote the scores down, we were pleasantly surprised to get double 9’s,” said Tice.

Snapcastr has noticed a tremendous spike in web traffic since the airing of the show, not only from potential clients but also potential investors.

Tice says, “We’ve been really busy responding to all the inquiries we’ve gotten from people at the investment level and who want to purchase the product. The biggest takeaways were the connections we made from the people while up there and the direct exposure to a lot of our clients.”

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