E-Commerce Agency Blue Acorn Acquired by Beringer Capital


Charleston-based digital commerce agency Blue Acorn has been acquired by Beringer Capital, a leading private equity firm focused on digital media and marketing services, for an undisclosed sum.

The partnership will infuse Blue Acorn with new resources to accelerate the growth and innovation of its technology and services for brands and retailers. Together, Beringer Capital and Blue Acorn will power the next generation of customer-centric commerce design and experiences. Blue Acorn’s management retains a significant equity interest in the company.

“Brands and retailers today need multi-disciplinary solutions to deliver unified experiences to their customers, wherever they are,” said Kevin Eichelberger, founder and CEO of Blue Acorn. “At Blue Acorn, our cross-discipline expertise has helped drive significant revenue growth for our clients. Together with Beringer, we’ll be able to deliver content, technology, marketing, and data to empower customer-centric commerce experiences for the enterprise.”

Eichelberger adds that the firms will partner to “build a digital commerce UX agency to help B2B and B2C brands facilitate digital transformation around the changing needs of commerce. Blue Acorn will be the foundation for that growth, and we will take what we have and double-down on the depth and breadth of our capabilities.”

Read Eichelberger’s post announcing the partnership.

Following the acquisition, the Blue Acorn team will continue to operate independently under Eichelberger’s leadership. In 2016, Blue Acorn made the Inc. 5000’s Fastest Growing Companies in America for the fourth straight year, recording a three-year growth rate of 307%. Blue Acorn’s client roster includes Le Creuset, Yeti, Everlast, Rebecca Minkoff, Hoover, Too Faced, Vermont Teddy Bear, and more.

“Blue Acorn has become a very familiar name in commerce because of their leadership in design, development and optimization,” said Perry Miele, Chairman of Beringer Capital. “We are excited to partner with Blue Acorn and provide them with the resources they need to expand upon their success and explore broader, deeper capabilities.”

The acquisition of Blue Acorn is the second of Beringer Capital’s third fund.

Beringer Capital is a leading private equity firm that focuses on the digital media and marketing services sectors. Beringer Capital partners with founders and management teams to build significant businesses through a combination of organic growth and add-on acquisitions.

Blue Acorn delivers best-in-class commerce experiences for leading B2C and B2B brands. Across design, development, marketing and optimization, Blue Acorn’s comprehensive, data-driven approach has helped its clients increase customer engagement and revenue. As the first agency in the world to partner with best in class commerce and optimization platforms, Magento, Salesforce Commerce Cloud, Optimizely, and Monetate, Blue Acorn offers unmatched insight into the changing needs of shoppers at every touch-point of the customer journey.

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