Blackbaud’s AI-Enabled Analytics Unleashes Power of Big Data for Social Good Community

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Charleston-based Blackbaud, the world’s leading cloud software company powering social good, announced that new AI-enabled analytics offerings are available to serve healthcare institutions, higher education institutions and nonprofits. This announcement comes just months after the company announced Intelligence for Good™, its unique approach to optimized intelligence for the social good community.

“As we continue to rapidly innovate, it’s exciting to see customers take advantage of our advanced, AI-enabled analytics to make smarter decisions,” said Richard Becker, president of Blackbaud Target Analytics™. “Organizations are leveraging our intelligent solutions to transform data into high-impact predictive and prescriptive insight that turn their fundraising, advocacy and other interactions into more powerful outcomes.”

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Blackbaud has enhanced its industry-leading Patient Conversion Model™, which leverages proprietary donor data for advanced insight, to include new capabilities for population health management and patient marketing. The solution leverages a universal patient identifier for identity management resolution and offers a new suite of personal wellness and financial insight that enables both geographic-based prospecting and patient remarketing campaigns.

For the healthcare and hospital market, identifying opportunities to positively affect the population health needs of the community is a primary objective of many hospitals. AI-enabled insight assures cost-effective outreach and audience-specific communication that both improve the population health and address the budget concerns of healthcare customers.

Blackbaud released a new Athletic Giving Model™ solution designed to help athletic departments raise more money through the expanded university community and athletic program supporters. “This is the first Target Analytics solution built specifically for athletic departments and booster clubs, expanding universities’ fundraising reach beyond alumni,” noted Becker.

Colleges and universities have many campus visitors including prospective students, ticket buyers, athletics supporters and event-goers. With a dynamic and diverse set of individuals engaging with universities on a regular basis, higher education institutions are looking for intelligence that identifies visiting VIPs in real time so they can build relationships with potential donors. Blackbaud’s Alumni Analytics Solution enables on-demand wealth screenings and provides actionable insight for every campus visitor, putting the power of AI in the university’s hands.

Blackbaud also recently introduced Affluence Insight™, a new donor segmentation and research tool, enabling the identification of annual, mid-level and major gift prospects. Designed for nonprofits, researchers and direct marketers, it provides detailed financial attributes and an affluence-driven segmentation system that combines giving behavior, demographics and financial information for high-value prospect identification. Affluence Insight offers the ability to use AI-powered analytics to identify high-value donor prospects and predict a prospect’s likelihood to give with unparalleled accuracy.

For organizations driven to make smarter decisions faster, Blackbaud’s Intelligence for Good offers the market’s only set of fully social-good optimized intelligence capabilities, bringing together the power of AI, analytics, big data and expertise built on the world’s most robust industry-specific data set.

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