Charleston Celebrates First Social Media Day with #CHSYOU

chsyou-logoSocial media enthusiasts from around the Lowcountry united this past Monday to celebrate Charleston’s first official Social Media Day. Thousands of users flooded their social media feeds with the hashtag #CHSYOU attached to tweets, photos, and posts of Charleston’s scenery, culture, and lifestyle to show what the city means to them and to help promote it.

Tech website Mashable launched the first world Social Media Day in 2010 “as a way to recognize the digital revolution happening before our eyes” and invite social media enthusiasts to join each other by hosting meetups in their area. Each year, thousands of people organize hundreds of meetups across the globe with the official Social Media Day happening each year on June 30th.

Inspired by the buzz created by Mashable, Katie Wells, an Adjunct Professor at the College of Charleston and her group the Charleston Hospitality Social Media Group reached out to Mayor Joe Riley and City of Charleston with a request for Charleston to have its own Social Media Day.

Mayor Riley declared June 30th as the official Social Media Day in Charleston and proclaimed it “encourages all citizens to celebrate the technological advancements that enable everyone to connect with real-time information and the revolution of media becoming social, to communicate from miles apart, and have their voices heard.”

The Charleston Hospitality Social Media Group worked with social media firm The Modern Connection to promote Social Media Day for three weeks. According to The Modern Connection, the #CHSYOU movement had a total reach of just under a million people with over 2,000 posts and 39,000 engagements. CEO Ashley Caldwell was ecstatic about the community’s overwhelming response saying, “We weren’t sure how well it would be received in Charleston. You never know how people will respond. We are beyond thrilled with the results of the event. It was a good mix of fun and business as well.”

Here are 5 of our favorite #CHSYOU shots:

1.

chsyou-flag

2.

chsyou-rainbow

3.

chsyou-sunset

4.

chsyou-carriage

5.

chsyou-kid

The #CHSYOU social feeds quickly turned into a celebration when the inaugural day culminated with a meetup at The Alley hosted by The Charleston Hospitality Social Media Group and The Modern Connection. The event featured music by the Tyler Boone Band, social media trivia and prizes, commentary by The Bridge’s morning duo Box & Kelly, and awards for the top social media personalities in Charleston. Celebrity sightings in the crowd added to the fun, including spotting cast members of the TV series Southern Charm, as well as former South Carolina Governor, Mark Sanford.

Charleston startup, Snapcastr, was there to engage the audience with their digital platform that aggregated all of the #CHSYOU social media feeds and displayed them on the big screen. Check out all the feeds at the Snapcastr Charleston Social Media Day Gallery.

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